HiJack Productions
Dossier No. 03
Index Brief
Tailor Vintage autumn campaign, Edinburgh and East Lothian
Dossier No. 03 Producer Scotland · 2025

Tailor Vintage. A US brand meeting Scotland for the first time.

Brand
Tailor Vintage
Route
Direct to brand
Duration
Five days
Permits
Four, two councils
Locations
Edinburgh + East Lothian

A US menswear label brought their autumn brand campaign to Scotland. Five days, the city and the country, a travelling brand team flying in from New York. Producer on the local side, handling everything outside the camera.

Chapter 01 · The brief

Edinburgh's landmarks, then out into the country.

Tailor Vintage came in with a specific brief. Two looks in two terrains, both unmistakably Scotland, both within five days. Richard Rosenthal led for the brand, with Joy on the campaign side. The brand team was flying in from New York and the window was fixed.

The Edinburgh leg ran across three permitted public locations. Historic Environment Scotland cleared us into Holyrood Park at the foot of Salisbury Crags, the frame that reads Edinburgh without explanation. Film Edinburgh, through the City Council, secured Calton Hill and Nelson's Monument, with a drone permit running across the hill for the aerial.

Drone airspace in central Edinburgh is not a same-week ask. The Calton Hill aerial needed coordinated CAA paperwork weeks ahead so the city day held its slot.

Tailor Vintage autumn campaign, Edinburgh + East Lothian
Tailor Vintage · autumn brand campaign · Edinburgh + East Lothian
Chapter 02 · East Lothian

Two private estates, two consecutive days.

From Edinburgh the unit moved east. Winton Castle, a private estate near Pencaitland, gave the campaign its historic interior and parkland sequence. The next morning at Seacliff Beach, accessed through Scoughall Farm, the coastal frames opened up with the Bass Rock on the horizon and a private slipway down to the sand.

Two private landowners. Two separate negotiations. Two early calls. The brand got an estate and a coast in two consecutive days without leaving the Lothians.

Production log
Permits
Four across two councils and two private estates
Airspace
CAA drone permission, Calton Hill, coordinated in advance
Crew
Styling, hair and make-up, on-set runner, bagpiper for the country day
Budget
Nine revisions to sign-off, on budget at wrap
Chapter 03 · The travelling team

The bits outside the camera that take a country to know.

Members of the travelling team needed UK entry documentation. We produced an immigration cover letter on letterhead and walked them through the ETA path so they reached set without losing a day to customs.

Catering ran through Cafe Milk on the city day. A splitter van covered the entire shoot. The budget went through nine revisions on the way to sign-off, which is what international productions on a tight window actually need from a producer who lives there.

Richard and Joy went back to New York with the campaign they had flown in to make. The Calton Hill drone, the Salisbury Crags figures, the Winton Castle interior, the Seacliff coast. Five days. On budget. No permit running late.

Four permits in five days, across two councils and two private estates, for a US client meeting Scotland for the first time. That is the job.

From the production note

Dossier colophon

Brand
Tailor Vintage
Route
Direct to brand
Client lead
Richard Rosenthal, Joy
Role
Producer
Locations
Edinburgh, Winton Castle, Seacliff
Year
2025
Dossier
No. 03

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